In a short essay, discuss at least two applications of projective techniques and provide three basic guidelines that can enhance the usefulness of these techniques
What will be an ideal response?
With the exception of word associations, projective techniques are used much less frequently than either focus groups or depth interviews. Word association is commonly used for testing brand names and occasionally to measure attitudes about particular products, brands, packages, or advertisements. The usefulness of these techniques is enhanced when the following guidelines are observed:
a. Projective techniques are used when the sensitivity of the subject matter is such that respondents may not be willing or able to answer direct questions honestly.
b. Projective techniques are used to uncover subconscious motives, beliefs, or values, providing deeper insights and understanding as part of exploratory research.
c. Projective techniques are administered and interpreted by trained interviewers who understand their advantages and limitations.
You might also like to view...
The major distinction between primary and secondary data is that secondary data _____
a. are less costly b. have been previously gathered for other purposes c. have been generated by commercial research houses d. are conducted at fixed time periods
Which of the following regulatory agencies is responsible for monitoring the hiring practices of companies and can require them to compensate individuals who have been victimized by unfair hiring practices?
A) Federal Employment Commission (FEC) B) Civil Rights Commission (CRC) C) Employee Protection Commission (EPC) D) Employment Regulatory Commission (ERC) E) Equal Employment Opportunity Commission (EEOC)