In experimental designs an R stands for:
A) restricted use of complex variables
B) random assignment of research subjects (e.g. stores) to groups (experimental and control)
C) random assignment of treatments to either the independent or the dependent variables
D) the reliable variable
E) There is no R in experimental design terminology.
B
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Which of the following is true regarding email?
A) It is secure. B) It is private. C) It is non-instantaneous. D) It is difficult to use for midsized messages. E) It is content specific.
Big Moose Toys is a market pioneer introducing a modern version of Bubble the Moose, a character from an animated television series originally broadcast in the '50s and '60s
The company's version of Sandy the Flying Squirrel, a character from the show targeted to baby boomers, was a strong success. Since the firm is a market pioneer, it needs to make the new launch strategy for Bubble the Moose consistent with the intended ________. A) pricing B) product positioning C) brand extension D) prototype E) fad