Big Moose Toys is a market pioneer introducing a modern version of Bubble the Moose, a character from an animated television series originally broadcast in the '50s and '60s
The company's version of Sandy the Flying Squirrel, a character from the show targeted to baby boomers, was a strong success. Since the firm is a market pioneer, it needs to make the new launch strategy for Bubble the Moose consistent with the intended ________.
A) pricing
B) product positioning
C) brand extension
D) prototype
E) fad
B
Business
You might also like to view...
Pushing down operational decision making to employees with the "best information" is intended to unleash motivation and creativity
Indicate whether the statement is true or false.
Business
Loyalty is defined as an active, constructive response to a negative work event in which individuals attempt to improve the situation
Indicate whether this statement is true or false.
Business