Some online advertising uses a ________ metric that records how well the click-through generates prospects

NASCAR re-directed their marketing efforts when a survey indicated that almost fifty percent of their race fans were female. This is an example of _____ segmentation

a. geographic b. demographic c. psychographic d. benefits e. loyalty

Demographic segmentation takes into consideration personality traits, lifestyles, and personal

values to group customers into segments. Indicate whether the statement is true or false