The primary or dominant values that are accepted throughout the organization are the core values

You have been selected to be part of the buying center for a new golf club collection to be resold by your company. You have agreed to the product specifications and now must negotiate the terms of the purchase agreements with the club manufacturer. You are the ______.

gatekeeper user influencer buyer

A good social media strategy for sport teams is to use their organizational or team accounts extensively but not to leverage accounts of the individual athletes and coaches employed by the organization.

a. true b. false