A cost associated with product platforms is that lower-level products have to be under designed so that they can share systems and components with higher-level products

Careful specification of performance standards by territory will eliminate inequalities across territories

a. true b. false

A television advertisement achieves 200 GRPs over a 4-week exposure period. The advertisement is run in alternating 4-week periods in which during the intervening 4-week period no messages are run

This is an example of which of the following approaches to message reinforcement? A) benchmarking B) bundling C) cobranding D) pulsing E) brand encoding