Some companies hire staff to maintain their social media (SM) presence, promote theirproducts, build relationships, and manage their image

A comprehensive alliance is formed when two or more firms ________

A) agree to perform together multiple stages of the process to bring goods or services to market B) manufacture products or provide services in a shared or common facility C) share marketing services or expertise D) reduce their financial risks

Traditional career development programs in an organization were a good way for the organization to ________

A) weed out poor performers B) retain talented performers C) keep costs down D) increase efficiency