Which of the following describes the main disadvantage of a focus group?
A) The small sample size makes it inaccurate for projection purposes.
B) Focus groups is a very expensive research method.
C) Focus groups is a very time consuming research method.
D) It is difficult to effectively convey a concept during a focus group discussion.
A
Business
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An organizational structure where people with similar occupational specialties are put together in formal groups is called a _____ structure.
Fill in the blank(s) with the appropriate word(s).
Business
Cross-tab Research Inc. is a research services company that offers market research services to companies worldwide. Which of the following types of companies would be great customers of Cross-tab?
A) marketing driven B) sales driven C) technology driven D) customer driven
Business