Cross-tab Research Inc. is a research services company that offers market research services to companies worldwide. Which of the following types of companies would be great customers of Cross-tab?

A technique for fitting a straight line to a scattergram by minimizing the vertical distances of all the points from the line is called the most-squares procedure

Indicate whether the statement is true or false

Recency refers to the:

A) percentage of customers who do not return during the next year after an initial purchase. B) time elapsed since the last visit made by a customer. C) percentage of existing customers who continue to buy on a regular basis. D) percentage of customers who return to the site within a year to make additional purchases.