Branded content can be extremely expensive

What is crisis management?

A) helping a client or organization through an emergency B) covering up the mess a predecessor has made C) protecting the corporate hierarchy from intensive press scrutiny D) masking the absence of a strategic plan

This eccentric Scottish inventor built the world’s first working television set by purchasing an old hatbox and a pair of scissors, some darning needles, a few bicycle light lenses, a used tea chest, and a great deal of sealing wax and glue:

a) Paul Nipkow; b) Valdimir Zworkyn; c) John Baird; d) Campbell Swinton; e) William Paley