Which tradition in communication criticism follows the tenets of the critical paradigm?

Countless jokes and situation comedy plots revolve around interpreters who attach different referents to the same symbol

Indicate whether the statement is true or false

Why does the use of paid media allow it to draw heavier scrutiny regarding its effectiveness?

a. Paid media reaches larger audiences. b. Paid media allows greater control of message and placement. c. Paid media reaches more highly targeted audiences. d. Paid media is generally more credible than social media.