Why does the use of paid media allow it to draw heavier scrutiny regarding its effectiveness?
a. Paid media reaches larger audiences.
b. Paid media allows greater control of message and placement.
c. Paid media reaches more highly targeted audiences.
d. Paid media is generally more credible than social media.
b. Paid media allows greater control of message and placement.
Communication & Mass Media
You might also like to view...
__________ occurs when an individual makes broad generalizations about an entire class of objects or people based on some knowledge of some aspects of some members of the class
Fill in the blanks with correct word
Communication & Mass Media
With the expanded inverted pyramid, instead of thinking of just the first paragraph of the story, you should consider the ______ of the story as the beginning.
A. second third B. first half C. first third D. last third
Communication & Mass Media