Which non-comparative scale has the advantage of being easy to construct and the disadvantage of cumbersome scoring unless the scoring is computerized (Table 9.1 in the text)?

Because increasing term insurance can be added to permanent policies and, when added, is less expensive than a stand-alone policy, it is almost always sold as

A) an option B) a rider C) a whole life policy D) an endorsement"

Because of ________, it can be difficult to decide what data are useful and what data are not useful

A) conversion rates B) predictive analytics C) unstructured data D) search engine optimization E) information overload