Which of the following is most likely to be included in the executive summary?
A) The title of the proposal
B) The problem necessitating the proposal
C) The name of the recipient of the proposal
D) The name of the writer of the proposal
E) The date the proposal was submitted
Answer: B
Explanation: B) The problem necessitating the proposal is included in the executive summary. All other information is presented on the title page.
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A) personal selling B) sales promotion C) direct marketing D) advertising E) public relations
To better tailor the services it offers to the needs of specific customers, First City Bank should first collect, verify, and update the information it has about its customers
Indicate whether the statement is true or false