Knowledge of the culture learned from the inside, seldom consciously discussed, is ______ knowledge.

A. etic
B. epic
C. emic
D. cultural

C. emic

Communication & Mass Media

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Although unlikely, an outline may have to be subdivided beyond the level of lowercase levels (such as a, b, c). Which subdivision would come next?

A) numbers in parentheses B) capital letters in parentheses C) lowercase letters in parentheses D) Arabic numerals in parentheses

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Through the process of identification, advocates can adjust their arguments to listeners’ needs. 2. Relying on advice from those who are deferential is not conducive to productive argument. 3. When hospital emergency room workers hear the term “full moon” and anticipate an evening of bizarre cases, they are responding to the connotative meaning of the term. 4. When arguing with someone with whom the advocate enjoys positive familiarity, concern with preserving a constructive communication environment becomes less important. 5. Advocates should use methods similar to those used by corporate marketing departments when analyzing unfamiliar audiences.

Communication & Mass Media