Companies strive to drive down prices ________, among other strategies
A) by centralizing manufacturing and procurement to a single source
B) by standardizing what they sell
C) by thwarting the growth of supranational institutions
D) by discouraging competition
B
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Which of the following is true of personal selling?
A) It is the most effective promotional tool for geographically dispersed buyers. B) It allows firms to dramatize product offers through arts and visuals. C) It is the most expensive promotional tool for companies to utilize. D) It is an ineffective method for building long-term customer relationships. E) It presents a firm's message as news rather than as a sales-directed communication.
In a given experiment the probabilities of mutually exclusive events sum to:
A) 0. B) 0.5. C) 1. D) This cannot be answered without knowing the probability values of the events.