Which of the following is true of personal selling?
A) It is the most effective promotional tool for geographically dispersed buyers.
B) It allows firms to dramatize product offers through arts and visuals.
C) It is the most expensive promotional tool for companies to utilize.
D) It is an ineffective method for building long-term customer relationships.
E) It presents a firm's message as news rather than as a sales-directed communication.
C
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In a field research survey, participants are given a description of a market offering, typically the present industry standard, that serves as a(n) benchmark offering
They then are asked how much more their firm would be willing to pay for selected additions (or increases) in attributes or features to this offering. a. benchmark b. internal engineering assessment c. focus group value d. compositional
The use of the unaudited financial statements for ratio analysis is preferable because it reflects the firm's true financial condition
Indicate whether the statement is true or false