In a field research survey, participants are given a description of a market offering, typically the present industry standard, that serves as a(n) benchmark offering
They then are asked how much more their firm would be willing to pay for selected additions (or increases) in attributes or features to this offering.
a. benchmark
b. internal engineering assessment
c. focus group value
d. compositional
a
Business
You might also like to view...
Identify the three key elements in equity theory:
a. hygiene factors b. comparison c. motivators d. inputs e. outputs
Business
Which of the following statements might indicate that you need to improve your interpersonal skills?
A. I have an innate ability to read people's emotions. B. My presentation skills are often complimented. C. It is difficult for me to make small talk with others. D. Self-confidence is one of my strong points.
Business