Ruiz has recently been promoted to management position in customer service for an online retailer. His boss informed him that he is free to decide how to handle all customer complaints, within the limits of corporate policy, and that he does not have tell his boss how he handles each customer. In this situation, Ruiz has ______.

All of the following are common uses for a direct marketing customer database EXCEPT ________.

A) generating sales leads B) identifying prospective customers C) profiling customers based on previous purchases D) gathering marketing intelligence about competitors E) building long-term customer relationships

Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose promotional messages consistently portray it as being reliable, intelligent, and successful

A) sincerity B) excitement C) competence D) sophistication E) ruggedness