All of the following are common uses for a direct marketing customer database EXCEPT ________.
A) generating sales leads
B) identifying prospective customers
C) profiling customers based on previous purchases
D) gathering marketing intelligence about competitors
E) building long-term customer relationships
D) gathering marketing intelligence about competitors
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After a witness is sworn in, he or she is cross-examined by the plaintiff's attorney
Indicate whether the statement is true or false
Robin plans to open a bar in a high-crime area. She had difficulty obtaining insurance for the business
She found an insurer willing to write the coverage, but only if Robin agreed to have a security alarm system in operation at all times when the business is closed. Robin's promise to have a security alarm system operational as a condition of having the insurance coverage in force is a A) binder. B) warranty. C) waiver. D) deductible.