Which is NOT something that Mark McClennan poses for consideration to determine if consumer PR is right for you?
A) if you don't love what you're doing, don't do it
B) change is constant
C) do everything online instead of getting out it in the public
D) everything matters
E) every opportunity is a networking opportunity
Answer: C
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Ethical communication and questions of right and wrong arise whenever people communicate. Ethical communication is fundamental to
a. responsible thinking and decision making. b. the success of a product, idea, or message in the marketplace. c. persuading an audience. d. managing communication apprehension.
The principle of least-sized groups:
A. the smaller the group, the better decisions tend to be. B. groups with less than five members are more efficient than groups of five or more members. C. small groups accomplish less than larger ones. D. contains as few members as possible so long as all necessary perspectives and skills are represented. E. never create a small group unless there is a clear purpose for doing so.