Stereotypes are powerful ways that people organize their perception of the world and the society they live in.

Although satellite-direct television lags behind cable in terms of subscribers, there are now more people watching television via satellite than watching terrestrial television over the air

Indicate whether this statement is true or false.

Answer the following statements true (T) or false (F)

1. Ad professionals need to be creative, not flexible. 2. It is better to not be well read, or else, your ideas may be stolen rather than inspired. 3. Creativity is more inspiration than strategy. 4. The basic principles for ad copywriting and news writing are essentially the same.