Answer the following statements true (T) or false (F)
1. Ad professionals need to be creative, not flexible.
2. It is better to not be well read, or else, your ideas may be stolen rather than inspired.
3. Creativity is more inspiration than strategy.
4. The basic principles for ad copywriting and news writing are essentially the same.
1. FALSE
2. FALSE
3. FALSE
4. TRUE
Communication & Mass Media
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Qualities like pitch and conversational rhythm are examples of which of the following?
A) Haptics B) Polychronics C) Synchrony D) Vocalics
Communication & Mass Media
Napster was ordered to shut down in 2001 for:
a. blanket licensing. b. direct sales. c. copyright infringement. d. technological imperfections.
Communication & Mass Media