In general, in the 1990s the American public read more newspapers and watched more news on TV

a. True
b. False

ANSWER: False

Communication & Mass Media

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Understanding an audience's possible motivation is not possible

Indicate whether the statement is true or false

Communication & Mass Media

An effective specific purpose identifies __________.

A. the introduction, the body, and the conclusion B. the general purpose of the speech, the audience, and the exact topic to be covered C. the audience, the internal preview, and the main points D. the general purpose of the speech, the audience, and the call to action.

Communication & Mass Media