Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:

Which stage of the service lifecycle provides a framework for evaluating service capabilities and risk profiles before new or changed services are deployed?

A. Service strategy B. Continual service improvement C. Service transition D. Service operation

Which of the following is not correct about hedging speculators?

A) They charge a fee for their services. B) They are the counterparty to a risk management derivatives contract. C) They take risks which they mitigate by having superior knowledge of the market they trade in. D) They provide professional management.