Technical reports, company-prepared sales literature, and writer testimonials from customers are most likely provided in ________ presentations

Name and describe the five categories of buyers who attend trade shows

What will be an ideal response?

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola

company. The results show that a significant relationship exists between advertising effectiveness and sales. The estimated value of the standardized path estimate is .035. The Coca-Cola management dismisses the finding. Why? A) The sample size is probably too small. B) The sample size is probably too large. C) The relationship is trivial. D) The model fit is poor. E) None of the above