A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola
company. The results show that a significant relationship exists between advertising effectiveness and sales.
The estimated value of the standardized path estimate is .035. The Coca-Cola management dismisses the finding. Why?
A) The sample size is probably too small.
B) The sample size is probably too large.
C) The relationship is trivial.
D) The model fit is poor.
E) None of the above
C
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Which of the following is true about an assessment center?
A. An assessment center is a meeting room where a team of seven to ten employees is assigned a problem and must work together to solve it within a certain time period. B. At an assessment center, multiple raters or evaluators evaluate employees' performance on a number of exercises. C. It is an office that looks into the process of collecting information and providing feedback to employees about their behavior, communication style, or skills. D. At an assessment center, senior managers hold a test that identifies individuals' preferences for source of energy, means of information gathering, way of decision making, and lifestyle. E. It refers to an on-site location where the corporate leaders design a tool that gathers ratings of a manager's use of skills associated with success in managing.
In his book, Safe Patients, Smart Hospitals, Dr. Peter Pronovost emphasizes the use of what tool to reduce catheter infections?
A) a Pareto chart B) a flowchart C) a cause-and-effect diagram D) a checklist E) a statistical process control chart