Which of the following scenarios best illustrates a franchise?
A) The owner of a coffee plantation agrees to export coffee beans to stores in Italy.
B) An automobile manufacturer imports materials required for car manufacture from a distributor in Canada.
C) An online merchandising company builds a warehouse in Great Britain.
D) A fast food restaurant permits a business owner in Belgium to operate a restaurant that uses its trademark.
D
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Indicate whether the statement is true or false
When QVC added an Internet retailing site, experts were surprised at its success. The online store carries the same merchandise at the same prices that are available on the cable television show. QVC Internet is the nation's sixth largest general merchandise retailer and is an example of:
a. related diversification b. market aggregation c. acquisition d. unrelated diversification e. market development