When QVC added an Internet retailing site, experts were surprised at its success. The online store carries the same merchandise at the same prices that are available on the cable television show. QVC Internet is the nation's sixth largest general merchandise retailer and is an example of:
a. related diversification
b. market aggregation
c. acquisition
d. unrelated diversification
e. market development
A
QVC has created a second retailing outlet that uses the same product and pricing strategies.
Business
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