An exclusive distribution channel is one that is difficult for outsiders to access _________ system is an example of a very exclusive system

Advertisers frequently use emotional appeals to advertise their products and services rather than rational appeals because _____.

A) consumers' motives for purchase decisions are often rational in nature B) consumers' feelings about a brand can be more important than their knowledge of its features or attributes C) emotional appeals to consumers often are less effective when brands are similar D) emotional appeals are often less exciting and interesting than rational appeals E) emotional appeals cannot help differentiate brands that consumers view as somewhat homogenous

Marketing managers need a deep understanding of a given competitor's mentality if they want to anticipate how the competitor will act or react. Discuss the different ways competitors act or react

Why do they do so? Use examples to support your thoughts.