Advertisers frequently use emotional appeals to advertise their products and services rather than rational appeals because _____.
A) consumers' motives for purchase decisions are often rational in nature
B) consumers' feelings about a brand can be more important than their knowledge of its features or attributes
C) emotional appeals to consumers often are less effective when brands are similar
D) emotional appeals are often less exciting and interesting than rational appeals
E) emotional appeals cannot help differentiate brands that consumers view as somewhat homogenous
Answer: B) consumers' feelings about a brand can be more important than their knowledge of its features or attributes
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_________________ are paid on the stock purchased by banks to become members of the fed
Fill in the blank(s) with the appropriate word(s).
When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing
Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days? A) education B) age C) income D) gender E) physiological needs