Define and illustrate two of the following characteristics of competent communicators: self-awareness, adaptability, perspective-taking, cognitive complexity, ethics.

What will be an ideal response?

Answers will vary.

Communication & Mass Media

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As head of the PR department, Jones was in chargeof pitching news releases to various media agencies

To calculate the overall expenditure of the company, management needs to know the number of news releases that were sent out andto which daily newspapers, weekly newspapers, and trade publications over the past year. They also need to know how many releases were successfully published. What method should Jones employ to accomplish the desired result? a. Measurement of production b. Measurement of message exposure c. Measurement of audience attitude d. Measurement of audience action

Communication & Mass Media

Close friends are

A. High in satisfying control and achievement needs B. Low in satisfying control and achievement needs

Communication & Mass Media