As head of the PR department, Jones was in chargeof pitching news releases to various media agencies
To calculate the overall expenditure of the company, management needs to know the number of news releases that were sent out andto which daily newspapers, weekly newspapers, and trade publications over the past year. They also need to know how many releases were successfully published. What method should Jones employ to accomplish the desired result?
a. Measurement of production
b. Measurement of message exposure
c. Measurement of audience attitude
d. Measurement of audience action
A
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It is fine for a speaker to use statistics without carefully explaining them to the audience
Answer:
Which is a frequent mistake that rookie PR writers make while writing brochures?
a. Cram everything in b. Use declarative sentences c. Use short paragraphs d. Use plenty of white space