A shoe department carries more than 55 different styles of white sandals. This is a description of the shoe department's ________

_________________: objective and subjective characteristics that are important to a buyer

Fill in the blank(s) with the appropriate word(s).

Which of the following variables used for industrial marketing segmentation includes dimensions of the customer's operations, such as what technologies the customer is currently using and how many of your services or products they need?

A) demographics B) operating variables C) purchasing approaches D) situational factors