The four categories of product quality costs are

a. external failure, internal failure, prevention, and carrying.
b. external failure, internal failure, prevention, and appraisal.
c. external failure, internal failure, training, and appraisal.
d. warranty, product liability, training, and appraisal.

B

Business

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Many sales forces are taking-on a bigger role in identifying new product opportunities for their companies.

a. true b. false

Business

________ refer to people in an organization's buying center who affect the buying decision; they often help define specifications and provide information for evaluating alternatives

A) Users B) Influencers C) Buyers D) Gatekeepers E) Deciders

Business