________ refer to people in an organization's buying center who affect the buying decision; they often help define specifications and provide information for evaluating alternatives

General Electric's Trading Process Network primarily handles transactions between _______________.

a) individual customers b) companies and individual customers c) companies and their shipping firms d) companies and their distributors e) companies and their suppliers

In consumer-oriented advertising research, advertisers will often analyze psychological motives for product purchases

Indicate whether the statement is true or false