What is a microsite? What kind of firm is most likely to benefit from the use of a microsite?
What will be an ideal response?
Microsites are individual Web pages or clusters of pages that function as supplements to a primary site. They're particularly relevant for companies selling low-interest products. People rarely visit an insurance company's Web site, for example, but the company can create a microsite on used-car sites that offers advice for buyers of used cars and a good insurance deal at the same time.
You might also like to view...
Which of the following is a control procedure to prevent a dishonest employee from cashing a paycheck that was written to a fictitious person?
A) having employees clock in and out of work B) keeping computerized records of payroll data C) serial numbering of paychecks D) requiring photo IDs for employees picking up their paychecks
More companies are adopting the concept of ________, which is the coordination of advertising, sales promotion, public relations, and personal selling to ensure that all marketing communications are consistent and relevant to the target market
A) integrated marketing communications B) integrated personal selling C) integrated competitive methods D) nonpersonal communication channels E) viral marketing