More companies are adopting the concept of ________, which is the coordination of advertising, sales promotion, public relations, and personal selling to ensure that all marketing communications are consistent and relevant to the target market
A) integrated marketing communications
B) integrated personal selling
C) integrated competitive methods
D) nonpersonal communication channels
E) viral marketing
A
Business
You might also like to view...
People who have an analytic Social Style tend to emphasize change rather than stability
a. True b. False
Business
If you experience workplace bullying:
A) Keep the issue confidential B) Remain calm and unemotional C) Document dates, words, and witnesses of the inappropriate behavior D) All of the above
Business