A specific segment of your audience that you most want to address or influence is known as the _____ audience
a. target
b. intended
c. diverse
d. influential
a
Communication & Mass Media
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Where in your speech would metaphors be especially useful?
A) thesis statement and specific purpose B) introduction and conclusion C) summary statement D) introduction only
Communication & Mass Media
Regardless of whether your aim is to encourage passive agreement or immediate action, you must deal with three basic issues whenever you discuss a question of policy. They are
A. need, plan, and practicality. B. evidence, practicality, and reasoning. C. need, action, and reaction. D. cause, effect, and practicality. E. problem, plan, and solution.
Communication & Mass Media