Digital marketing through online, mobile, and social media provides a sense of brand engagement and community

An individual's personality encompasses

A) all aspects of the individual's physical and emotional response to their environment. B) behaviours which are mostly learned through childhood experience. C) a relatively stable set of psychological characteristics. D) a constantly shifting set of personal characteristics. E) all aspects of the individual's consciousness.

Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________

A) market partitioning B) brand association C) market valuation D) market estimation E) market identification