Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________
A) market partitioning
B) brand association
C) market valuation
D) market estimation
E) market identification
A
Business
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The MOST cost-effective advertising medium for selling a home likely would be
a. television b. the internet c. classified newspaper ads d. billboards
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