Which of the following is not a design principle when you add color to your visual aids?
a. Color helps an audience make associations
b. Colors help your audience differentiate objects or items in a list.
c. Color evokes universal imagery.
d. Color creates hierarchies.
c
Communication & Mass Media
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Cume persons represent the estimated number of individuals reached by a television station’s programs during a week
True False
Communication & Mass Media
When collecting data from the audience to obtain radio ratings data, what kind of method does Arbitronnot use?
a) Portable People Meter b) Diaries c) Telephone survey d) Personal interview
Communication & Mass Media