When collecting data from the audience to obtain radio ratings data, what kind of method does Arbitronnot use?
a) Portable People Meter
b) Diaries
c) Telephone survey
d) Personal interview
D
Communication & Mass Media
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A speaker's adaptation of her or his speech is contingent upon ____
A) knowing the audience B) knowing the message C) knowing one's self D) knowing the relevant material
Communication & Mass Media
Which of the following best describes the relationship between assumptions and values?
A) Values and assumptions are the same things. B) Culture influences values but not assumptions. C) Gender influences assumptions but not values. D) Both values and assumptions influence reasoning. E) None of these choices
Communication & Mass Media