Buzz marketing works because consumers:
A) receive information that is not paid for by the company.
B) receive information when it is not expected.
C) can choose if they want to listen or not to the recommendation.
D) trust the opinions of other people and people like to give their opinions.
D
Business
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Gaining ________ requires delivering more value and satisfaction to target consumers than competitors do
A) competitive advantage B) first-mover advantage C) economies of scale D) comparative advantage E) differentiation
Business
________ is the ability to influence an audience to agree with your point of view, accept your recommendation, or grant your request
A) Aggression B) Persuasion C) Ethnocentrism D) Congregation E) Polycentrism
Business