A manager establishing a call frequency patter for all customers in a salesperson's territory is an example of the telling leadership style.

The concept that moves a consumer from understanding a product's benefits to linking those benefits with personal values is:

A) awareness B) liking C) preference D) a leverage point

Which of the following is an example of an e-signature?

A) using a credit card at the grocery store to pay for groceries B) using a debit card to fill gas at the local gas station C) ordering Chinese food over the phone and paying with a credit card D) paying the electricity bill online using a smart card