The concept that moves a consumer from understanding a product's benefits to linking those benefits with personal values is:

Advantages of CATI include:

A) interviews can be conducted via TV cable. B) cable and TV interviewing may be conducted simultaneously. C) the computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question. D) it can be enhanced with the drop-off survey technique. E) setup costs are low.

The developer of a property is planning to install an underground septic tank and needs information to determine the soil's absorption and drainage capacity. This information would be obtained from...

A. A survey B. A percolation test C. The building codes D. An appraisal