Advantages of CATI include:

A) interviews can be conducted via TV cable.
B) cable and TV interviewing may be conducted simultaneously.
C) the computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question.
D) it can be enhanced with the drop-off survey technique.
E) setup costs are low.

C) the computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question.

Business

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Dublin Company holds a 30% stake in Club Company which was purchased in 2015 at a cost of $3,000,000. After applying the equity method, the Investment in Club Company account has a balance of $3,040,000. At December 31, 2015 the fair value of the investment is $3,120,000. Which of the following values is acceptable for Dublin to use in its balance sheet at December 31, 2015?

I. $3,000,000 II. $3,040,000 III. $3,120,000 a. I, II, or III. b. I or II only. c. II only. d. II or III only.

Business

Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short-term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?

A) advertising B) public relations C) sales promotion D) events and experiences E) personal selling

Business