If you aspire to be an effective public speaker, how should you regard keeping up with local, national, and world news?

A) Doing so constitutes a good source for generating topic ideas, but little else.
B) Doing so allows you to identify potential speech topics and begin forming
opinions and arguments.
C) Doing so can be useful for acquiring good examples if you are addressing a hotbutton issue.
D) Doing so is of minimal value since so much of today's news is presented from a
biased point of view.

B

Communication & Mass Media

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In which model are sending and receiving messages simultaneous and mutual?

a. organizational b. linear approach c. interactional d. transactional

Communication & Mass Media

Christina wanted to find out how her planned persuasive speech advocating an increase in student fees would affect her audience. She briefly discussed her ideas with a few friends to hear their feelings about the topic. Which method of audience analysis was Christina using?

A. formal B. informal C. survey D. focus group

Communication & Mass Media