Christina wanted to find out how her planned persuasive speech advocating an increase in student fees would affect her audience. She briefly discussed her ideas with a few friends to hear their feelings about the topic. Which method of audience analysis was Christina using?

A. formal
B. informal
C. survey
D. focus group

Answer: B

Communication & Mass Media

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When you communicate with one public in an attempt to reach another public, the public with whom you are communicating is known as ________

A) a primary public B) an intervening public C) a latent public D) an aware public E) a secondary public

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Which leadership role is most directly related to task needs?

A. initiating B. ensuring member satisfaction C. maintaining effective interaction D. promoting interpersonal relationships

Communication & Mass Media