The number two person in an organization will receive approximately ________ percent of the pay received by the top executive

Which of the following is true of the product life cycle (PLC)?

A) All products generally go through all five stages of the PLC. B) All products pass through the stages of PLC in the same order. C) It is generally difficult to forecast the sales level at each PLC stage. D) The PLC concept can be applied to styles but not to fashions and fads. E) Product forms have longer life cycles than product classes.

How can an organization effectively monitor what others are saying about the organization?

A) Google search key terms B) Subscribe to a RSS feed C) Follow blogs D) "Like" competitors E) Tweet questions to followers on a regular basis